Cosmetic & Personal Care

Magnasweet® pure licorice derivatives are used universally in cosmetic and personal care products. Due to their functional attributes as a flavor/sweetness enhancer, emollient, and anti-inflammatory/irritant; Magnasweet® pure licorice derivatives are particularly well suited to improve desirable flavors or eliminate undesirable flavors in lip products, and to moisturize, soften, smooth, and soothe when used in lip and skin products.

Universal acceptance of Magnasweet® pure licorice derivatives in cosmetic and personal care products is clearly evident based upon ingredients disclosures for lip products such as balms, glosses, and color sticks; for skin lotions, creams, and sprays for anti- aging/eye wrinkles/itching/rash, facial and body moisturizing/ cleansing/exfoliation; and for treatments for eczema, acne, and other damaged skin conditions.

Modulate Sweetness
- Intensifies sweetness of lip products to allow for reduction of primary sweetener
- Used to round out sweetness profile when used with high intensity sweetener systems

Masking Aftertaste
- Stops metallic and bitter aftertaste that accompanies high intensity sweeteners

Enhance Flavors
- Enhances the overall profile of flavors
- Allows for a reduction in flavoring components used in the application

Improve Mouthfeel
- Increases mouthfeel in lip products to simulate a creamy or silky texture
- Used to compensate for products with a chalky texture