Magnasweet, Mono-Ammonium Glycyrrhizinate (MAG) is one of the natural substances on the FDA list of GRAS food additives. It is a potent flavor enhancer that is approximately 50 times sweeter than sucrose. Due to its synergistic action, sweetness is amplified to 100 times that of sucrose in conjunction with cane sugar.

A white, crystalline powder, Magnasweet ( MAG) is the mono-ammonium salt of a triterpenoid saponin derived from the licorice root. MAG consists of an aglycone of glycyrrhetinic acid and a sugar moiety of two glucuronic acid units.

The MAGNASWEET 100 Series, based on Magnasweet (MAG), consists of twelve newly developed products for use in the functional food, confectionery, nutraceutical, pharmaceutical, beverage, and cosmetics industries. These products are designed to enhance flavor and sweetness.

The sensory effects of Magnasweet are generally described as slow in onset, intense and lasting. This accounts for Magnasweet’s ability to enhance the duration, intensity and character of many flavors. The delayed onset and lasting character of Magnasweet products enable formulators to extend flavor delivery longer, especially as they synergize with common sweeteners. It also enables formulators to modify undesirable aftertastes that are bitter, astringent or metallic.