Project Description

Make plant protein bars even more delicious and satisfying with Magnasweet® MM110-3X

Protein bars are in demand with health conscious consumers, and consumers are continuing to look for products with high content of plant based proteins. However, plant proteins have characteristic off-flavors that affect consumer acceptance and repurchase behavior. With many choices for consumers in the market place, formulators want to create products with superior taste. Magnasweet® MM110-3X is a powerful formulation tool that masks off-flavors in foods formulated with plant proteins, stevia extracts, and vitamins, and is in a liquid concentrated form ideal for use in nutritional bars. Magnasweet® MM110-3X has a characteristic linger and sweetness that has been proven effective in masking bitter, metallic, grassy, and beany off-flavors. Magnasweet® is derived from natural licorice root, and can be labeled as “natural flavor” in the United States.

The Mafco Magnasweet® R&D application experts have developed the following high plant protein bar application to demonstrate the benefits of Magnasweet® MM110-3X in masking off-flavors common in these products:



1Suzanne’s Specialties, New Brunswick, NJ 08901
2Spectrum Ingredients, Petaluma, CA 94954
3Tastepoint by IFF, Philadelphia, PA 19154
4Archer Daniels Midland, Decatur, IL 62526
5TheQuaker Oats Company, Chicago, IL 60661
6Organic Merchants, Denver, CO 80239
7Solae DupontTM Danisco®, St. Louis MO
8Scoular, Minneapolis, MN 55401

For more information, samples, or applications support, please contact the Magnasweet® experts:
Syd Heese, Director of Magnasweet Sales at or 856-968-4011
Mark Hines, Global R&D Director, Magnasweet at or 856-968-4024

Or visit the Magnasweet® website at

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