Prices for natural vanilla flavors and extracts have been escalating since early 2017, when a cyclone hit Madagascar. In early 2018, prices have exceeded $600/kg (Michail 2018), nearly 20 times higher than a few years ago, and is now the world’s second most expensive spice, after saffron (Van Rosendaal 2018).
Magnasweet® is an effective solution for relief from high vanilla prices. Vanilla usage in formulations can be reduced by 15% or more with Magnasweet® MM100G. Magnasweet® MM100G is derived from natural licorice root, and is labeled as “natural flavor” in the United States. Magnasweet® MM100G amplifies flavor strength and duration, and can extend the flavor of vanilla or vanillin.
The Magnasweet® application experts tested vanilla reduction strategies by evaluating in sucrose solutions:
When used in combination with natural vanilla flavor, or vanillin, Magnasweet® MM100G can be highly effective in reducing vanilla usage by 15% or more, and with usage levels of Magnasweet as low as 30 parts per million (0.003%), resulting in overall cost savings.
For more information, samples, or applications support in vanilla reduction, please contact the Magnasweet® experts:
Syd Heese, Director of Magnasweet Sales at email@example.com or 856-968-4011
Mark Hines, Global R&D Director, Magnasweet at firstname.lastname@example.org or 856-968-4024
Or visit the Magnasweet® website at www.magnasweet.com