Project Description

Stevia: The story of Magnasweet® 200

After the highly-anticipated approval by the FDA for use of Stevia Rebaudioside – A 97% (Reb-A 97%) in the United States, Mafco began developing natural formulations of Magnasweet® specifically for use with Stevia in preparation for its introduction into the carbonated soft drink (CSD) markets. Magnasweet® synergizes well with this new natural non-nutritive sweetener to provide solutions to Stevia’s development challenges.

Mafco’s Magnasweet® 200 Series was created to provide our customers with a solution to mask the bitter aftertaste, enhance the sweetness profile and recapture the mouth-feel lost in transitioning to Reb-A 97%. The added benefits of the Magnasweet® 200 Series in CSD applications is its high solubility at low pH and an improved initial sweetness which is lacking in the Reb-A 97% products. Magnasweet® 200 Series has proven effective in many applications so far and is a favorite product among beverage manufacturers seeking to use Reb-A 97% products in their formulations. Magnasweet® products have been favored in consumer tests and are substantially better in addressing the issues associated with Stevia based sweetening systems than other solutions offered within the industry.

Magnasweet® 200 Series is currently being used in several CSD applications, performance-enhanced waters, low-calorie flavored waters and in low-calorie sports drinks. Stevia based sweeteners are the up and coming development initiative for beverages worldwide. Mafco has also developed solutions for Stevia based sweeteners that will be used outside of the USA which are lower in Reb-A content but have the similar characteristics of undesirable after tastes, irregular sweetness profiles and a water like consistency.

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