A large toothpaste manufacturer approached Mafco to help them develop a foaming attribute for their products that did not include Sodium Lauryl Sulfate (SLS). SLS is a surfactant commonly used in toothpaste as a foaming agent.
The customer wanted an alternative foaming solution to SLS because many dentists associate the onset of aphthous ulcers (canker sores) in the mouth with SLS.
Mafco’s Product Development team found a solution with a Magnasweet® Pure Derivatives Series product in delivering superior foaming performance while avoiding the use of SLS.
Magnasweet® can be found in a number of toothpaste products where it produces tight bubbles and a full foamy texture, masks the bitter aftertastes from active ingredients, extends and intensifies sweetness, and enhances flavoring agents commonly found in both toothpaste and other oral health care products.