Magnasweet® INNOVATES | February 2019
Global applications and developments with Magnasweet that address today’s market trends.
HOT topic: Hemp Protein Powders
- Hemp Protein Powder is hot! Magnasweet is a great tool to manage the earthy, grassy off-flavors of hemp protein in RTE (ready-to-eat) products.
Consumers are rushing to incorporate cannabis-related products, such as hemp protein powder in their diets for the perceived health benefits.
The INDUSTRY PROBLEM: Hemp powders and proteins are less refined than other plant protein isolates, and contain a relatively high level of non-protein components such as terpenes, fatty acids and lipids, minerals and fiber. These non-protein components can create strong off-flavors, often described as “earthy”.
>Magnasweet® is effective in enhancing and modifying flavors of a food or beverage as well as masking off-flavors. In this application, Magnasweet effectively masks the earthy and grassy off-flavors of hemp protein powders.
- Masking Earthy and Grassy Off-Flavors in Hemp Protein Bars
- Trends We Are Seeing
- US Trade shows in March
The MAGNASWEET SOLUTION: Magnasweet proves to be a key tool for formulating great tasting RTE hemp protein bars by masking the earthy and grassy off-flavors characteristic of less refined hemp protein powders while maintaining a clean label.