HOT topic: BCAAs
- Sports Nutrition: BCAAs (branched-chain amino acids) – mask the bitter flavors from amino acids in powdered beverages.
- Vanilla Prices: push back against escalating pricing of vanilla extracts and flavors with Magnasweet.
- Magnasweet Events: tradeshows for fall 2018
Bodybuilders and athletes are increasingly seeking beverages with branched-chain amino acids for more effective muscle-building workouts. BCAAs are a mixture of the amino acids leucine, isoleucine, and valine, and are recognized for supplying fuel to muscle while working out, and improving muscle recovery, post-workout.
The INDUSTRY PROBLEM: Amino Acids are Bitter but Users of BCAA Supplements Demand High Levels in the Products, Resulting in Flavor Problems.
Magnasweet is an effective tool for formulating the powdered beverages mixes that deliver high amounts of desirable BCAAs. Magnasweet has a characteristic linger and sweetness that has been proven effective in masking the off-flavors of bitter compounds, including amino acids, peptides and high intensity sweeteners.